Many high-profile breaches (Target, Home Depot, Equifax, etc.) originated with problems in the architecture, controls, and internal process, rather than a lack of tools. Did you know it was really the HVAC company working in Target that was originally breached? Target wasn’t the initial victim. These highly visible events have been devastating for brands but have taught us many things. One being the unexpectedness of each attack and the brutal outcomes.

One outcome of a breach is costs associated with remediation, perceived brand worth, and revenue loss. When this happens to corporate companies, like the brands above, they usually bounce back. But what does a threat this big mean to a significantly smaller company that may not have the same resources? Is your brand strong enough and resilient enough to bounce back? Sadly, this is not an uncommon situation, but one that should be averted.